MasterRouter – Route Planning Software

The Best Way to Pre-Plan Sales Teams, Field Workers and Delivery Visits

Maximize Productivity and Streamline Your Operations

Pre-plan your master routes based on visit frequency for different customer types with advanced route planning software.

  • Territory Level: What is the most optimal way to define your regions and territories and allocate customers to depots and managers?
  • Resourcing Level: How many resources do you actually require and what is the best set of days to visit each customer?
  • Routing Level: What is the ideal way to combine allocated customer visits into optimal routes?

Before and After Route Planning Software Screenshot

MasterRouter is Proudly Serving Customers of All Sizes

Johnson and Johnson


Powerful Planning for Your Business

Sales and Merchandising

Sales and Merchandising

Visit more clients with the optimal sales team size. Generate schedules and routes that cater for each customer’s visit requirements. Reduce travel time and increase face time and find the correct number of resources needed for a given visit strategy.
Field Service

Field Service

Optimize route and technician assignments to the best service areas. Build master routes that leave a buffer to assign emergency and ad-hoc visits while minimizing the impact on regular maintenance.

Home Health

Home Health

Create optimal routes and schedules that are workable and adhere to patients’ needs and treatment schedules.

waste disposal

Waste Disposal

Generate ideal pick-up schedules handling both increased volumes during holiday periods and once-off events. Quickly re-configure routes for growing areas. Keep an eye on costs of collection routes with tariff verification.
water deliveries

Water Deliveries

Combine delivery frequencies, stores and routes to get optimal plans. Use any planning cycle from one to twelve months.   Add in new customers or remove customers with minimal disruption to the current plan.  Build new plans taking into account the last visit date.
industrial hygiene

Industrial Hygiene

Quickly generate new working schedules for managers who are adding new clients to service areas while ensuring regular services to existing clients. When creating a service agreement you can simulate, identify and cost in additional staff if required.
bread delivery

Bread Delivery

Bread delivery can run on different frequency cycles – daily, every two or every three days.  Whatever the frequency, delivering bread is a low margin high intensity operation that must be managed with science and skill to achieve maximum utilization and minimum costs.
auto parts

Auto Parts

Delivering auto parts to body shops and mechanics is complicated by short promise times, multiple trips per day and variable demand on trips.  The challenge is to use historical data to create master routes that allow for high reliability in delivery while  minimizing vehicle and driver costs.

store replenishment

Store Replenishment

When replenishing stores from a central warehouse there is often a wide range of required frequencies.  High volume stores may require two visits a day, while smaller stores may only need one visit a week with all possible frequencies in-between.  Harmonizing these widely variable cycles is a challenge when you want to make sure that your trucks are full and your mileage is minimized.


MasterRouter Solver



MasterRouter Solver

The MasterRouter Solver is a highly tuned genetic algorithm. It finds territories and routes in a single process to give solutions that are both practical and minimise cost.

Rich Features

Stand-Alone and Integrated Modes

MasterRouter can be integrated with your existing ERP or CRM systems or it can run as a stand-alone application where the data is uploaded via CSV.

Stand alone and integrated modules

Rich Features

MasterRouter includes a rich feature set, including: visit profiles, working hours and visit windows, lunch breaks and team meetings, preferred visit days and resources, route from home/office/depot, territory cutting, sleep-out rules, and more.

Other capabilities include: GIS Visualization / Interaction, charting, calendar management, heat-map functionality, geocoding tool, and route editing.

Our Approach to master route planning

Whether you are a large or smaller business, we have a team of consultants that do the planning on your behalf as a managed service or assist in configuring the route planning software system and training your users. Below is an example of a common engagement model for a larger enterprise. Contact us for more information on how our managed service works.

The proof is in the pudding, right?

We believe in our product and are happy to run a MasterRouter study for one of your regions at low cost. All you would need to do is provide us with data for one of your regions, we’ll run a single iteration through MasterRouter and provide you with the results!

After the proof of concept is finished and you’re satisfied, we can expand the engagement to additional regions.

We will do the pre-planning on your behalf for up to 10 regions.

Just send us your data and, in cooperation with you, we’ll run all of the information through MasterRouter and provide you with the results – easy and worthwhile

You Plan In-House Without Integrations

Once you’re happy with the expanded data set up to 10 regions, we’ll provide you with your own MasterRouter license.

We’ll train your own MasterRouter user(s) who will be able manually extract data from your internal systems and input to MasterRouter.

Internal Use – Integrated

Once you’re fully satisfied that MasterRouter is going to be indespensible to your strategy, tactics and operations, we’ll build the pull and push integration into your back-end systems. Your own MasterRouter user(s) will simply run the system at your required frequency (weekly, monthly, quarterly, etc) for all of your regions.

Have MasterRouter Plan Automatically at Your Required Frequency

Through the use of the comprehensive MasterRouter API, the data is automatically pushed and pulled at the required frequencies.

All of your pre-planning is done automatically!

“I am happy to recommend MasterRouter, both in terms of the depth and capability of their software as well as the responsiveness and willingness of the team to assist.”

Andre Smit, Solutions Lead – DHL

"Beat delivery optimization has helped us structure our delivery routes, minimizing the manpower and resources required in delivering to 15% more outlets, with 10% lesser cost"

Mayank Pandey, Sales Capability Head – Perfetti

Contact Us

USA: +1 (608) 554-0073
S. Africa: +27-11-880-7951

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