NDD Case Study: Water Delivery

A company that delivers bottled water in the UAE to many stores on nominated delivery days needed to find a way to balance the workload amongst the team while reducing their costs.

The company was using 8 vehicles to complete deliveries to 1121 customers with visit frequencies varying between once in the period to daily.

The Challenge

The vehicles were traveling over 10,000 kilometers daily and the company wanted to reduce this. In addition, the workload was skewed so that some reps were working much harder than others. The company needed to balance the workload across all of its reps.


The Solution

The data was imported and when MasterRouter was given the freedom to select both the visit days and the reps, the daily kilometers driven reduced by over 30% – from 10,616 km to 7301 km.

In addition, MasterRouter did a fantastic job at evening out the workload.

Looking at the territory Polygons in MasterRouter, you can see that there is now less overlap between the reps.

“I am happy to recommend MasterRouter, both in terms of the depth and capability of their software as well as the responsiveness and willingness of the team to assist.”

Andre Smit, Solutions Lead – DHL

"Beat delivery optimization has helped us structure our delivery routes, minimizing the manpower and resources required in delivering to 15% more outlets, with 10% lesser cost"

Mayank Pandey, Sales Capability Head – Perfetti

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